While social media links don’t directly impact SEO rankings, they do play an important role in boosting your site’s visibility. Content that is shared frequently on social media platforms increases its chances of earning backlinks from other sites, which can improve SEO. Social signals, such as likes, shares, and comments, indicate that your content is valuable, increasing its reach and potential to rank higher. Integrating a strong social media strategy with SEO efforts can amplify content distribution and drive more traffic to your website.