Keyword research is at the heart of any successful SEO strategy. Identifying the right keywords allows businesses to create content that aligns with what their target audience is searching for. By using tools like Google Keyword Planner, businesses can find high-traffic, low-competition keywords to focus on. Incorporating these strategically throughout the website helps improve search engine rankings and attract more organic traffic. Continuous keyword analysis ensures that SEO strategies remain relevant as search trends evolve, keeping businesses competitive in search results.