SEO plays a crucial role in building your website’s authority. When your site ranks highly for relevant keywords, search engines recognize it as a trusted source of information. This authority grows over time as your site gains more backlinks, organic traffic, and engagement. High-quality, informative content optimized for SEO helps establish your site as an expert in your industry. As your authority increases, so does your ability to rank for competitive keywords, driving more traffic and solidifying your position in search results.